Mohawk
Print, Packaging, Art Direction
Packaging Promo
Role: Senior Designer
Work done at Hybrid Design.
Hybrid Team: Dora Drimalas, Caleb Kozlowski, Olivia Ward, Julia Miller, Chelsea Kimball
Mohawk Team: Melissa, Stevens, Becky, Thomas
Print Production: Calitho
Photography: Rob Williamson
Stylist: Anna Raben
Hybrid Team: Dora Drimalas, Caleb Kozlowski, Olivia Ward, Julia Miller, Chelsea Kimball
Mohawk Team: Melissa, Stevens, Becky, Thomas
Print Production: Calitho
Photography: Rob Williamson
Stylist: Anna Raben
Mohawk Paper’s new packaging collection is a fun, hands-on tool designed to spark ideas and showcase what’s possible with their premium papers. Packaged like a recipe box, it highlights key packaging applications—folding board, rigid boxes, hang tags, and shopping bags—while showing off special print techniques like embossing, foil stamping, and digital printing. This tool is all about inspiring bold, beautiful packaging solutions.
Electronic entertainment expo
Brand Identity, Generative Design, Motion Design, Environmental Design, Packaging Design, VR/AR
Connecting through gaming
Special Thanks to Instructors:
Gerardo Herrera and Monica Schlaug
Gerardo Herrera and Monica Schlaug
Recognition:
The game industry has changed dramatically since the first E3 Expo in 1995, but the annual trade fair has remained the same. The new E3 will transform from a business-oriented trade show to an international platform geared towards gamers and fans, making it easer than ever for game developers to reach an audience beyond the trade show floor.
To emphasize the idea of interactions, I created a new responsive and interactive modular logo consisting of 3 main parts that can change depending on the viewers interaction with it. The new logo streamlines the identity into a strong, flexible monogram, that can adapt to exhibition, print and screen applications.
The poster series solidify the color scheme and expand the flexibility of the logo to the whole visual system.
By mirroring real-life interactions and connections to the virtual world, through streaming platforms like TWITCH, YouTube, AR, VR... gamers and fans alike from around the world will keep E3 relevant in an industry that is connecting to its audience with energy and innovative solutions.
To maximize the in-person experience of E3, I brought in movements, sequences and inviting motions to make visitors fully immersed into the game world.
By applying Virtual and Augmented Reality to the experience, fans can interact with game characters with VR glasses or simply with their phone at home. While it increases the social media impact, it's also activating the space whether you are attending in-person or remotely from your neighborhood.
By applying Virtual and Augmented Reality to the experience, fans can interact with game characters with VR glasses or simply with their phone at home. While it increases the social media impact, it's also activating the space whether you are attending in-person or remotely from your neighborhood.
Brand Bible
