node—
architectural rental
architectural rental
Brand Identity, Web Design, Editorial Design, Motion, Print, Environmental
PlansMatter
Rebrand
Rebrand
Special Thanks to Instructors:
Annie Huang Luck
Annie Huang Luck
Node is a rebrand of PlansMatter, an aggregator of global architectural hotel + vacation rentals for the design savvy traveler. This rebrand aims to promote the value of design and preserve significant architecture by crafting a well-designed identity and a new name to better target the audience of 35 to 60-year-olds who travel to explore art and architecture.
The word node refers to intersections of lines or pathways in architecture, but as a rental platform, it also means a space where people connect with each other.
The final result is rooted in the core idea of NODE— the intersection between traveler and hosts, architecture and travel. The logo is inspired by architectural drawings with bold vertical lines creating a sense of depth and space, and also serves as an important graphic element. The logo can also expand to a system that fits different applications.
The final result is rooted in the core idea of NODE— the intersection between traveler and hosts, architecture and travel. The logo is inspired by architectural drawings with bold vertical lines creating a sense of depth and space, and also serves as an important graphic element. The logo can also expand to a system that fits different applications.
Website and Social Media
The website provides an immersive digital experience as an extension of the brand. The expandable grid system makes the whole booking process more intuitive and smooth.
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Brand Look Book
The look book features exceptional architectural rentals on Node. The newsprint materiality and format allows visitors to appreciate the photography and details of the architecture and drawings.
The look book features exceptional architectural rentals on Node. The newsprint materiality and format allows visitors to appreciate the photography and details of the architecture and drawings.
node—
architectural rental
architectural rental
Brand Identity, Web Design, Editorial Design, Motion, Print, Environmental
PlansMatter
Rebrand
Rebrand
Special Thanks to Instructors:
Annie Huang Luck
Annie Huang Luck
Node is a rebrand of PlansMatter, an aggregator of global architectural hotel + vacation rentals for the design savvy traveler. This rebrand aims to promote the value of design and preserve significant architecture by crafting a well-designed identity and a new name to better target the audience.
The word node refers to intersections of lines or pathways in architecture, but as a rental platform, it also means a space where people connect with each other.
The final result is rooted in the core idea of node— intersection between traveller and hosts, architecture and travel. The logo is inspired by architectural drawings with The bold vertical lines creating a sense of depth and space, and also serves as an important graphic element. The logo can also expands to a system that fits different applications.
The final result is rooted in the core idea of node— intersection between traveller and hosts, architecture and travel. The logo is inspired by architectural drawings with The bold vertical lines creating a sense of depth and space, and also serves as an important graphic element. The logo can also expands to a system that fits different applications.
Website and Social Media
The website provides an immersive digital experience as an extension of the brand. The expandable grid system makes the whole booking process more intuitive and smooth.
Brand Look Book
The look book features exceptional architectural rentals on Node. The newsprint materiality and format allows visitors to appreciate the photography and details of the architecture and drawings.
The look book features exceptional architectural rentals on Node. The newsprint materiality and format allows visitors to appreciate the photography and details of the architecture and drawings.